Tech was supposed to get anybody and everybody in business… I remember that in year 1999, everyone was trying to create online platform… Even I tried starting Kitaab.com and saatphere.com (both never went live though)… Smaller entities were trying to challenge bigger entities by launching their websites and generating online revenues.
Seventeen years laters, we have seen very few online B2C success stories… And most of success stories are:
– Global in nature : Google / Facebook / Amazon
– Massive but still loss making : Flipkart / Snapdeal
Technology is no longer a leveller for any B2C business. Infact, as we move forward bigger entities will have better technology (either in-house or bought out) and with more data (without which AI may not make sense), they will create market differentiation.
While its easier to create website / mobile apps / shopping cart, creating real value is getting more and more difficult….