The Challenge
To help an established organization with a strong presence in the Indian Financial Ecosystem to support a Fintech-like business strategy to enhance their existing business offering.
Program Brief
The project was aimed to establish organization's Fintech-like strategy to establish lending capabilities in the accounting platform. The Digital Fifth conducted workshops, leveraging Indian Fintech proficiency, to help senior management envision diverse opportunities in MSME lending segment for their platform. Some of the conditions that have been listed by the team were:
- Support for defining GTM strategy
- Assistance in designing financial workflows in accounting software
- Establish required partnerships with lenders and enablers
- Guide on the compliances and security policies and practices to be followed
- Assist in building customer journeys and benchmarking with market leaders
- Provide roadmap for technology and product team to follow
The Digital Fifth’s Approach
- Phase 1 - Explore ecosystem for feasible opportunities
- The team thoroughly examined and selected fintech solutions across various sectors. They formulated a comprehensive business plan encompassing projected expenses, investment needs, 3-year revenue forecasts, leveraging current staff, development timeline, strategic launch dates, essential partnerships, and potential customer acquisition forecasts.
- Phase 2 - Create a Business Strategy
- Suggestions & Insights on Indian Fintech Ecosystems & it’s different sectors
- Providing 3-year business plans on these fintech offerings
Our Solution
- Helped the organization build a fintech strategy for the next three years
- The team is helping them implement the strategy right from partnerships being finalized to the product design, managing developments, rollout budget allocation & delivery.
Partnership Facilitation
Enabled successful collaboration by facilitating agreements between the fintech and Finacle EdgeVerve, aligning both on strategic and technical fronts.
Market Signal Strengthening
Drove visibility and momentum by supporting the announcement of the “Partnership with Finacle CBS,” enhancing ecosystem credibility.
Fundraising Enablement
Boosted investor confidence, with the partnership announcement contributing significantly to the fintech’s journey toward unicorn status.
