The Challenge
We enabled a leading national bank to build a top-tier digital banking platform and deliver an exceptional customer experience. The engagement focused on benchmarking, roadmap development, and creating a strategic vision to achieve digital excellence within three years.
Our Solution
Comprehensive Benchmarking
We conducted a comparative macro and micro analysis of various digital banking platforms. This involved a detailed, feature-wise assessment that clearly outlined the strengths and areas for improvement across these platforms.
Strategic Recommendations
We provided targeted suggestions across multiple domains and features for implementation. These recommendations focused on enhancing customer engagement, improving user experience, driving revenue growth, and reducing turnaround time.
Innovative Approach
We developed strategic recommendations that were unique to the industry, identifying innovative opportunities to build a differentiated digital banking platform and enhance digital engagement.
Our Approach
- Identify top digital banking platforms, compile feature stack across products, map customer journeys, create comprehensive scoring system with weighted averages.
- Assess and score product features and experiences across platforms. Analyze customer journeys, steps, interventions, and convenience. Identify an innovative opportunity for enhanced digital banking engagement
- Analyzed qualitative and quantitative data.
- Formulated platform improvement roadmap.
- Leveraged team expertise for roadmap and strategy.
- Included digital initiative prioritization and execution timelines.
Impact
Through a comprehensive comparative analysis of over 500 product features across leading platforms in banking, fintech, e-commerce, and wealthtech, we enabled the client to identify critical gaps and adopt best-in-class practices. By benchmarking and comparing customer journeys across more than five key products, we helped streamline and optimize digital touchpoints to significantly enhance user experience. Our strategic recommendations empowered the client to build a high-performing digital banking platform that improved customer engagement, operational efficiency, and positioned them strongly in the competitive landscape.
