The Digital Fifth is a Digital Disruption Consulting and Delivery firm with focus on banks, NBFCs, Wealth Management, Mutual Fund, Insurance and Fintechs.

The firm is led by Sameer Singh Jaini, recognized as Fintech Asia Top 100 by NextMoney.Org. He is a Digital enthusiast with two decades of rich digital experience across Asia, Europe and Americas. He has been part of core teams responsible for setting Kotak Mahindra Bank and Bharatiya Mahila Bank. He has led Digital Initiatives in Kotak Mahindra Bank and Citibank. He has implemented end to end Digital banks in Europe. He has led large banking initiatives and turnarounds in US and Europe for Finacle. He has led Digital practice (internet banking, mobility and crm) in Finacle.

Sameer is a mentor to Fintechs and Software startups across domains.

Sameer has won multiple Best CIO and Innovation Awards including for Industry's First Aadhaar Based ATM. He was rated as Top Tier leader in Infosys.


  • Setting up Banks and NBFCs
  • Define Digital Strategy aligned with business strategy
  • Drive digital initiatives in key impact areas like lending / liabilities origination, cross-sell platform, digital banking, payments, wealth management, mobility
  • Tie-ups with Fintechs across Lending, Payments, Robotic-Advisory
  • Enhancing Customer experience and design
  • Setting up Analytics and Artificial Intelligence framework
  • Setting up Innovation / Fintech Collaboration framework


  • Partnership with Banks and NBFCs
  • Review of Business Model
  • Co-creation of business strategy and MVP


  • Digital Strategy session for the Board & Top Management
  • Partnering with Banks & NBFCs for Fintechs
  • Predictions for next 24 months
  • Creating Fintech Financial Institutions

Digital Strategy for Institution

This is for partnerships.

%d bloggers like this: