Emerging Role of Digital Product Manager

The Product Management role has evolved to a greater extent from just a #Product Manager role to becoming a “Digital Product Manager”. The core fundamentals of Product Management includes Business, Tech and Design(UX).

Digital Product Managers are responsible for the entire lifecycle of a digital product, from inception to launch and play a vital role in product ideation, competitive benchmarking, prioritization of roadmap, GTM and product penetration. With Digital gaining importance, product managers are forced to adopt agile methodologies to improve the product. Product Managers should be equipped with data #analytics skills to harness data, draw inferences and improve the product offerings.